To date, Yutsling, based in Pottsville, Pennsylvania, has remained primarily in eastern Mississippi, where its flagship beer and other beers are distributed in 22 states. Although the joint venture will be responsible for the production and sales of the brand in the Midwest and West, DG Yuengling will continue to be a family business and will continue to oversee the expansion within its existing markets and others it may add. to the northeast.
The exact details of the launch will be determined in the coming months with the official launch within a year, said Wendy Yuengling, chief administrative officer of DG Yuengling.
By leveraging Molson Coors ’network of breweries, Yuengling beers can land in the West through traditional distribution channels, while their fans have to pack their beers in checked baggage or in the luggage compartment. their cars.
The full terms of the 50-50 joint venture were not disclosed.
Correction: An earlier version of this story gave the wrong location to Yuengling’s headquarters. The brewery is headquartered in Pottsville, Pennsylvania.