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Yuengling beer will be available nationwide as part of the new partnership with Molson Coors

DG Yuengling & Son i Molson Coors Beverage Company (TAP) on Tuesday they said they would set up a joint venture to brew and sell Yuengling beer in the western United States. The deal gives Yuengling a path to national expansion and creates an opportunity to increase Molson Coors revenue as Coors maker Light and Blue Moon navigates declining beer sales.

To date, Yutsling, based in Pottsville, Pennsylvania, has remained primarily in eastern Mississippi, where its flagship beer and other beers are distributed in 22 states. Although the joint venture will be responsible for the production and sales of the brand in the Midwest and West, DG Yuengling will continue to be a family business and will continue to oversee the expansion within its existing markets and others it may add. to the northeast.

The exact details of the launch will be determined in the coming months with the official launch within a year, said Wendy Yuengling, chief administrative officer of DG Yuengling.

Yuengling lager traditional beer bottle
The expansion has long been for DG Yuengling, who has taken a slow and methodical approach to growth in its nearly two-century history. Part of this can be attributed to logistics: DG Yuengling has two breweries in Pennsylvania and one in Florida. Meanwhile, Chicago-based Molson Coors has seven U.S. breweries in states that include Colorado, California and Wisconsin.

By leveraging Molson Coors ’network of breweries, Yuengling beers can land in the West through traditional distribution channels, while their fans have to pack their beers in checked baggage or in the luggage compartment. their cars.

The full terms of the 50-50 joint venture were not disclosed.

The association of sales and production comes at a time of turmoil in the American beer industry. After a year in which, according to data from the Brewers Association, beer sales in general fell by 2%, the pandemic quickly created a stir for brewers as restaurants and bars went down. closed and led to large sales. Brewers have also been navigating supply chain challenges as sales shifted sharply to liquor and grocery stores.

Correction: An earlier version of this story gave the wrong location to Yuengling’s headquarters. The brewery is headquartered in Pottsville, Pennsylvania.

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