WWE President and CEO Vince McMahon commented on the fall in WWE TV ratings and what he believes they should do to reverse ratings during WWE’s second quarter 2020 with tonight’s investor investment .
Guggenheim Securities’ Curry Baker opened the part of the Q&A call to investors by asking Vince about the recent drop in ratings. Baker acknowledged that COVID-19 has affected WWE production and the product itself, and asked Vince how concerned he is about the qualification issue and what view WWE officials have about what is causing the decline. He also asked what strategy the WWE has to convert ratings in the short term, given coronavirus and long-term restrictions.
As in the past, Vince reiterated the importance of being the audience member for the WWE product.
“When it comes to rankings, again, more than any other sport, we’re sure our audience is part of the program,” Vince said. “Interaction between the audience is always an advantage. Again it goes back to the origin of this genre in terms of ̵6;yay and boo.’ So the audience is integral to our success and our television ratings. new, due to or lack of interaction. “
Vince went on to say that some of the actions the company can take to help turn the ratings around include creating more compelling characters, perfecting the stories, and creating content that won’t be out of touch, focused in Superstars and their stories.
“Despite that, I think we can have more compelling characters, better stories, new characters that get us where we are, and more content that isn’t necessarily in the ring, but focuses on our personalities and their story outside the ring. Said Vince.
Stay tuned for more news on the WWE Q2 2020 call. You can click here to see Vince’s comments on Paul Heyman, Triple H and AEW ratings.