Trump’s campaign has halted his digital advertising efforts to “revise” his strategy, a campaign official told NBC News.
The campaign official pointed to recent staff changes as a reason to stop buying ads, according to NBC.
“With the change in campaign leadership, there is a proper overhaul and adjustment of the campaign strategy. We will be back on the air soon, further exposing the strength Joe BidenJoe BidenTrump’s campaign overturns the purchase announcement to review the messaging strategy: a report Nunes refuses to respond to if he has received information from Ukrainian lawmaker aimed at damaging Biden Poll: the plurality of voters of ” Gen Z “say they see more Trump political ads than Biden MORE as a puppet of the radical left, ”said the campaign official.
Former Trump campaign manager Brad ParscaleBradley (Brad) James ParscaleMORE He was deposed earlier this month, and Deputy Camp Director Bill Steipen took his place.
The campaign spent virtually nothing over the past two days on radio and television commercials and has yet to book advertising for most of August, according to NBC. The media outlet analyzed data from Advertising Analytics, a Virginia-based media intelligence company.
The decision comes as the campaign has also stopped buying ads in Michigan, a key state that won the president Hillary ClintonHillary Diane Rodham ClintonTrump Campaign Cancels Purchase to Review Messaging Strategy: Report Poll: Plurality of ‘Gen Z’ Voters Say They See More Trump Political Ads Than Biden The Memo: Trump Struggles Reshape Map of the battlefield MORE (D) in 2016. However, the campaign still has a lot of ad coverage in the state that was already purchased by September.
“The Trump Campaign and the RNC have made unprecedented financial investments in Michigan already this cycle and thanks to their efforts, the Republican Party of Michigan has built the most robust and sophisticated ground operation the state has ever seen,” Laura said. Cox, president of Michigan The Republican Party told The Hill.
“We are confident that the president’s main engagement with Michigan will lead to victory in the Great Lakes State this November – just as he did in 2016,” Cox said.
Currently, the president is running for former Vice President Joe Biden (D) in most national polls and in many key swing states, including Michigan.