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The Facebook Feed News era is now official

Last May, after a decade of unfamiliar stability in its executive stages, Mark Zuckerberg announced a series of significant changes. He moved two chief executives to create a new block site division, and introduced new leaders at WhatsApp and the News Feed. (He also appointed someone to run a new group that focused on privacy initiatives, never heard again.) And for Chris Cox, the company's chief product officer and one of the most trusted loaders in Zuckerberg, the transfer and power consolidation: Leaders The Facebook app, Instagram, WhatsApp, Messenger could all report to it now

Zuckerberg, who emerged in recent months for his blog posts was an epic length, quietly ruthless about strategic thinking behind these movements. But at some point, another strategy began to percolate: the one that he revealed last week, which promised to move the company towards a future not more than public feeds but through private, encrypted messages. And today, with that new strategy expert, Zuckerberg announced another series of dramatic changes. Chris Cox is leaving the company after ten years. And the change in direction seems to be a major cause. (See Ryan Mac for further reporting on this.)

This is how Cox put down the reasons for it, as Nick Thompson and Fred Vogelstein noted in Wired :

] “As Mark has outlined, we are turning a new page into our product guide, focused on an interoperable, interoperable messaging network. It is a product vision that is considered to be contemporary: a modern communications platform that balances expression, safety, security, and privacy. It will be a major project and we will have to see excited leaders of the new direction. ”

I wrote this on a plane back from the South at Southwest, where I interviewed Alex Stamos, former Facebook security officer, about Facebook's planned Change to private messages. (An upcoming podcast!) Stamos said that Zuckerberg's memo was, in his opinion, the stream of the boats ̵

1; a symbolic point that he had no aim to encourage the company around a new need. Zuckerberg has more details than anyone from whom the health of the News and Instagram, Stamos can be measured – so we should understand privacy as a sign that both have already hit, or soon.

Looking ahead, it is difficult not to be sympathetic to Cox's departure decision. In a secure position, Zuckerberg said that Cox hoped that he would leave “a few years ago,” but then after the 2016 election it came to light. (No top executive would like to be seen running out of the door during the worst crisis in the company's history.) Cox oversaw one of the most successful technology products in history, both in terms of growth and income, and on can they blame it without expecting you to go on again?

At the same time, the move is likely to be bad for courage. Cox has long been among the most popular executives in the company, as a long-term leader of new employee orientations and an internal Facebook cheerleader. (The good view of the movie star also helps.) It seems fair to say that the cultural count over the social media (like me, and many more) took up without protecting it – it brought in. much less interview from 2016 than it did in previous years, when it was still to talk to people like me for launching products.

Perhaps Cox had waited longer than two years to write a secure blog post, but he still leaves tomorrow for Facebook – as new examines the criminal investigation in New York about data sharing practices, and day after the longest sites in memory. Certainly, there is never a good time to leave a job like this – but it is definitely better .

Zuckerberg said today that he will not be chief executive of a product officer. Instead, Javier Olivan, who runs a division called “core products services”, accepts the care of Facebook apps apps to further homogenizing, and will report their individual leaders to Zuckerberg himself.

Elsewhere in the company:

Chris Daniels is out at WhatsApp . Daniels, previously running Internet.org, did not make many public comments in the 10 months he ran WhatsApp. On the one hand, the company continued to grow, especially in its core markets such as Brazil and India; on the other hand, it produced a series of public relations crises, as it was used to spread misrepresentation and hate speech around the world. Fairly or not, Daniels made a powerful enemy in the government of India, and imagine that Zuckerberg sees some upside down with the clean slate to clean again.

Will Cathcart is accepting Daniels . Cathcart is a keen and considerate leader who oversaw the previous News Feed. To understand how he is thinking, you check this long and productive conversation with me in 2016 about the role of Facebook in journalism. Optics is my only quibble with this transfer. WhatsApp is a diplomat, among other things. I thought a person with credibility in India, Brazil, or another WhatsApp top market would not be served by Zuckerberg. That is to say: there is no other white man from Menlough Park.

Fidji Simo is accepting the Facebook app . Simo is a dynamic speaker, a good product mind, and – still way too rare in Facebook rankings – woman. It's not that she is giving Big Blue the name of the month named Zuckerberg as a news feed yesterday. But last year showed that this is the best place on a Facebook bench. Instagram is now run by Adam Mosseri, who had until last May; Cathcart, who has until now, runs WhatsApp. So expect Simo star to be rising.

Two final notes: one, when Facebook's history is written, marked down on March 14, 2019 as the end of the News Feed era. Cox helped to design and supervise the first iterations of the News Feed during the most successful phase. It doesn't go overnight, and on its enormous scale it could reflect Yahoo's stability. But with the passage of Cox, its days are officially the main organizing principle behind Facebook.

Two different sources told me that Cox has a secret Twitter account, and that he used it to keep up with commentary about Facebook while he had worked. Now that he is out of the company, and millions of people are investing and the rest of his career before him, I hope that the Twitter account comes out of hiding.

accepts Microsoft, Facebook, trust and privacy [19659018] Benedict Evans is working very well on Facebook privacy on privacy where he describes it as an attempt to solve the most pressing problems facing the platform making part of the platform irrelevant. I agree with Evans: this is the most likely way in which Facebook solves any of the problems it focused on since 2016.

It is good that this could be removed from Windows to cloud and ChromeOS. the problem rather than packing it. Russians cannot go viral in your news life if there is no news feed. Researchers' chers cannot delete your data if your data is not Facebook. You solve the problem by making it irrelevant.

And finally …

Twitter Jack CEO Jack Dorsey, who has appeared on the podcast of anti-vaccination fitness personality

suggests At some point I look to write Twitter history as a season of Veep never ends. Some of your favorite events would include Twitter accidentally suspending Jack Dorsey's account; Dorsey starting an international incident by giving up a sign that someone gave him in India; and initiating a second international event by reversing a country where social networks had committed genocide.

However, in this week's Twitter-as- episode, another freaking Dorsey made a podcast and… oops, the podcaster is an anti-vaccine nut! I would like to ask myself now, a doctor… which would delay me for the rest of the flight.

Talk to me

Send tips, comments, questions, and your best suggestions for the next move: casey@theverge.com.

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