Launched in April 2000, EL the magazine has featured on each of its covers its name and visionary, Oprah Winfrey, in one bright, colorful photograph or another.
For the first time in the magazine’s history, the media mogul has decided not to appear on the cover of the magazine and here’s why.
The next cover offered by the O is the existence of the Oprah Winfrey
On the cover of the next edition of September 2020 EL, rather than a photo of Winfrey in some sort of fall setting, readers will see instead the depiction of a digital artist of the deceased, Kentucky resident Breonna Taylor.
It is the first time in the magazine’s existence that Winfrey has not appeared on the cover.
Taylor was murdered in March 2020 by police who had broken into the apartment she shared with her boyfriend. He, in the chaotic moment, opened fire. Officers returned fire, killing 26-year-old Taylor.
In the issue of the magazine, Winfrey explains his absence from the cover.
“I think of Breonna Taylor often,” he writes. “I was the same age as the two daughters from my school in South Africa who have been in quarantine with Stedman and me since March … Their whole lives shine with the light of hope. That was taken out of Breonna in such a horrible way. What I know for sure: we can’t be silent. We have to use whatever megaphone we have to cry for justice. ”
“And that ‘s why Breonna Taylor is on the cover of EL magazine, “Winfrey said.
Oprah Winfrey is finishing the printed version of ‘O’
After publishing a print version for the past twenty years, Winfrey decided to start focusing solely on the digital edition of the magazine.
Published jointly by Hearst Corporation and Winfrey’s Harpo Productions, the media company explained the magazine’s shift to digital.
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“Because the brand celebrates twenty years Or, Oprah magazine, we are thinking about what is to come, but again collaboration and branding will not be, ”Hearst said.
“This is a natural breakthrough for the brand, which has reached an online audience of 8 million, expanding its voice and vision with video and social content. We will continue to invest in this platform as the brand grows and evolves towards one that is more digitally focused ”.
The final print edition will be the December 2020 issue, but special publications may still appear from time to time in the special edition printed press.
‘O’ was released twenty years ago to live up to the popularity of the Oprah Winfrey Show
When Hearst Corporation announced the name of Winfrey’s next magazine in 2000, they allowed her to explain the choice for herself.
“What I like the most EL it’s simple and straightforward, and that’s what a lot of my friends call me, ”Oprah Winfrey said.
“EL it reflects the close bond and inclusion that readers will experience with the magazine, “said Ellen Kunes, editor-in-chief at the time.”EL will be the personal guide to women’s growth for this new century, inspired by Oprah’s unique vision. “
The magazine has lived this vision and hopes to expand with the original mission in its primarily digital initiative.
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