Netflix allows people to choose the speed at which they want to see something on their phone or tablet with new playback controls.
Netflix will allow anyone on an Android mobile device to play at a speed of 0.5x or 0.75x for slower viewing and 1.25x or 1.5x for faster viewing. These are slightly less options than YouTube, allowing people to slow down to 0.25x and speed up to twice the normal playback speed. Playback speed options are also available in downloaded titles that people have saved for offline viewing.
Subscribers must choose to use the playback speeds with each title they want to see; it won’t just stay active when you choose something else to watch. This prevents people from accidentally looking at everything at a speed of 1.5x if they don’t want to. The function will take place tomorrow and will be available to everyone in the coming weeks.
Netflix announced it was testing the feature in 2019 and it came with a backlash from the Hollywood creative community. Actor Aaron Paul and director Brad Bird talked about Netflix’s decision to introduce playback controls, and director Judd Apatow tweeted in October that “distributors don’t change the way content is presented.”
The Netflix team is introducing various features with the deployment to try to work with the creative community to ensure that content quality is not disrupted, including automatic “tone-to-audio correction at faster and slower speeds.” according to the company.
“We have also been aware of the concerns of some creators,” a spokesman said The Virgin. “That’s why we’ve limited the range of playback speeds and require members to vary the speed every time they see something new, versus fixing their settings based on the last speed they were using.”
The creative community wants to understand that their work is seen in a specific way. That’s why Christopher Nolan refuses to have his films released anywhere other than in a theater. But distribution methods have changed in recent decades that have already disrupted the industry. VHS, DVD and Blu-ray players, along with digital retailers and PVRs, have given viewers more control over how they watch movies and TV shows. There are people who listen to podcasts at faster playback speeds, and anecdotally watch all YouTube videos at twice the speed.
Keela Robison, vice president of Netflix product innovation, addressed the changes in technology that have allowed different types to be viewed over the years and why Netflix decided to move forward after a brief testing phase.
“Members have been in high demand for years,” Robison wrote. “Most important of all, our tests show that consumers value the flexibility it provides whether it’s re-watching their favorite scene or slowing things down because they see subtitles or have hearing problems.”
Both the National Association of the Deaf and the National Federation of the Blind congratulated Netflix for adding the streaming features. According to Howard A. Rosenblum, director general of the National Association, as the calculations are reduced (and also increased) to keep time with the images on the screen, it can help deaf people who might prefer subtitles to a speed a little slower. of the Deaf. On the other hand, many people in the blind community “can understand and appreciate audio played at a much faster rate than can be comfortable for most people seen,” said board member Everette Bacon. of the National Federation of the Blind. a statement.
Netflix plans to be attentive to the response to the playback speeds of both the creative community and subscribers. The company is also ready to start testing iOS devices and the web version of the app, but there is no trial phase planned for the Netflix TV app.