Brands go down millions of dollars for the chance to partner with big-name shows. Product placements make money for TV studios and also increase revenue for products. But no one expected such a period Game of Thrones to make millions at the very contemporary coffee company Starbucks.
The wildest of the accidental product placement, which earned so much extra revenue in the multinational coffee chain? It wasn’t even a Starbucks drink.
The “Game of Thrones” took place during the Middle Ages
Subsequent events Game of Thrones took place on the fictional Westeros stage during an era before modern technology. Everyone is formed, however, the author of the book George RR Martin admitted that he was influenced by medieval England. It included references to The War of the Roses, which occurred in the late 15th century.
No matter what the exact time period, it’s indisputable that any character in the award-winning HBO series would never drink Starbucks vanilla ice cream. This is what turned out to be so shocking when a cup of hunting paper appeared during an episode.
Fans were impressed to find an editing error in “Game of Thrones”.
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Eagle-eyed fans noticed the bug during episode 4 of season 8, “The Last of the Starks.” During a banquet scene in Winterfell, Daenerys Targaryen can be seen sitting next to a disposable cup of coffee that looked surprisingly similar to what you would get at Starbucks. The table cup was there by mistake. The editors have digitally deleted it from the episode two days later.
As expected, the Internet became a mocking mistake. The whole incident caused a massive increase in sales for Starbucks, although it was later revealed that the cup in question was simply a generic cup of craft services and not Starbucks.
The fake Starbucks cup earned billions for the coffee retailer
According to CNBC, the wandering cup of coffee would have cost six figures to place in a show as popular as Game of Thrones. But because it was a mistake, free advertising and the viral nature of the mistake Starbucks earned an estimated $ 2.3 billion in revenue.
“This is a unique opportunity for Starbucks,” said marketing executive Stacy Jones. “But really, this is just the tip of the iceberg, because what is not being monitored or loved is word of mouth and social media on top.”
The cup got 193,000 mentions in just 48 hours on social media.
The executors of “Game of Thrones” had a hilarious response
In the end, the cup was just a simple mistake, but that didn’t stop HBO from issuing a statement about the incident.
“In response to inquiries from those who saw a cup of artisanal coffee in the Sunday night episode Game of Thrones: The milk that appeared in the episode was a mistake. Daenerys had ordered an herbal tea, “according to Insider, HBO executives wrote.
After the controversial final episodes of the series, almost no one was talking about the cup anymore, as they could say goodbye to the ramifications of Daenerys, who went back to the crazy queen and killing everyone. Maybe it should have been stuck with herbal tea in the end.