Facebook Mark Zuckerberg, founder and CEO of the U.S. Social and Social Networking Service, reacts to his arrival at a meeting with the Vice President of the European Commission, responsible for Values and Transparency, in Brussels on 17 February 2020. (Photo by Kenzo TRIBOUILLARD / AFP) (Photo by KENZO TRIBOUILLARD / AFP via Getty Images)
Facebook plans to release music videos from the United States on August 1after reaching deals with a large number of music companies. The move could help Facebook raise dollars from Google-owned YouTube ads, the default destination for many users looking for music videos.
In a post on the company’s blog, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and other independent music groups to release music videos on its platform.
Users will be able to react, comment, and share music videos in their news feed, Groups, and Messenger. Artists with videos will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.
“Over time, the experience will be more personalized to your tastes based on the artists you follow and the videos you participate with,” the post says.
The company said Facebook users will be the first to see an official music video for a new song by artist Lele Pons.
Bloomberg reported in December that Facebook was pursuing rights to music videos from major record labels, hoping it would help boost Facebook Watch. According to the report, Facebook offers previously allowed him to use songs in the background of the videos they posted, but before that he did not have the rights to offer official music videos.