Google is doing a big play in gambling next week, but we're still not sure what it means. For years, the company has now been thinking of being part of the largest sector in the entertainment industry, which is estimated at $ 138 billion dollars as the last fall. And it would make competition sense: Oculus was acquired by Amazon Twitch, Facebook, and Microsoft has an Xbox. Apple is the only other high-tech company without a serious gaming platform than its own investment, without counting on mobile app stores, although it has now been said that the iPhone manufacturer is working on its own subscription service .
Google has always had lots of pieces needed to challenge people like Sony and Nintendo. The Android operating system is the most widely used mobile software in the world, and the Chrome browser and Chromecast streaming platform gave easy way for the company to run applications in real time and access TV sets. It is not difficult to imagine an Android gaming service or a browser that can allow you to play high-level software on living room TV.
But, so far, it is clear that all the tips are to be taken by Google. This changes next Tuesday, when Google plans to hold its first ever keynote address at the Game Developers Conference in San Francisco. There has been a lot of news in the last few months that gives us a good idea at the upcoming things, but whatever Google advertises, it could have a big impact on changing industry, by distribution, and by selling games. Here's what we know so far and what we think will come next week.
There is likely to be cloud gambling
While dictating his GDC keynote speech, Google said it would reveal its “vision for the gaming future. previous public company reports and shows, the announcement is likely to involve a full cloud gaming service. More than a year ago, The Information reported about the Google Yeti Project, the codecard for an internal division responsible for building next generation streaming services such as current but limited options such as PlayStation Now and Nvidia at Sony.
Even before Sony and Nvidia services came into force, cloud gaming was like a sacred grail of the industry: an ideal that had not achieved much, something that had suffered as a start on OnLive, Gaikai, and others, but it was not well cracked because infrastructure and the economy had not gone well.
The concept is relatively simple. What would happen if you could distribute games digitally, such as Netflix and Spotify, but also flush them over the internet, so players would not need expensive hardware to play graphic titles? It is difficult because games, unlike other media types, are both very large in size and require real-time input from players. But it can be done, by wiring the necessary hardware in a data center, the game running on a remote machine, and sending the video and take orders of players on the internet.
Regardless, it's great how many extra companies have expressed gaming cloud services in recent years, turning a niche trial effort into a race across the industry to achieve the future. Microsoft went on to publicize its own game streaming platform, xCloud, which it intends to start testing later this year. EA, having received the cloud rental and gaming service GameFly, is now working on a product for its own Atlas Project. Even Verizon is going into the game, with a test service operating on top-based Nvidia Shield boxes. Earlier this week, Valve expanded his Steam Link service to make it a personal cloud gaming app. Amazon and Nintendo are also looking into the technology.
There are some clear signs that Google is working on the technology. Google launched its public test on Project Stream, an experimental game streaming technology that worked directly in its Chrome browser. Through a partnership with Ubisoft, Google let you play a brand new Odyssey Assassin Creed – not to be required to buy the game – on any machine enough, since you had a strong internet connection.
It was a great experiment, not only because it worked well, but also because a game studio as big as Ubisoft agreed to let one of its most addresses more as the test topic of the year. The test is around, but Google plans to collect data from what it considered to be a “technical test to solve some of the biggest challenges associated with streaming,” which would help the data to help. product he announces next week.
There have been a lot of strategic rents in the last 18 months or so it is towards large legitimate pressures in the gaming sector. Phil Harrison, a long-term executive of both the Sony Xbox team and Microsoft, joined Google last year as general manager and vice president, but worked in a disclosure capacity. At the time, it is believed that Harrison would help Google take out its virtual and enlarged reality platforms as viable gaming firms. But Harrison was on the board of the Gaikai game, a company that Sony received in 2012 and was central to the launch of its PlayStation Now service. So Harrison is probably helping Google in his similar efforts.
Later in the year, Google hired Jack Buser, who was a senior director at Sony's streaming game unit and led the Playstation's social efforts before that. Shortly afterwards, Google hired a senior research engineer Sony Richard Marks, who helped build a headset controller and Move PlayStation VR.
I'm excited to be able to finally share that I am in partnership with Google as Vice President!
– Jade Raymond (@ibjade) March 12, 2019
And just last week, old man of the gaming industry Jade Raymond has also joined Google as vice-president, while the team is not or the division to be in charge. The time may not be coincidental. Raymond, who was an executive producer and co-creator of Ubisoft Assassin's Creed and subsequently joined with Electronic Arts, could be in charge of some kind of creative divisions by Google, or one who was responsible for outreach developers because of its links at major studios and publishers.
There is a hardware component, and Chromecast could be involved
We don't have much to do about what the service would look like. but we know that there is a strong probability that Google's custom hardware is involved. Rick Osterloh, head of Google's hardware and senior vice president, sent a link to the GDC's keynote earlier this week:
Osterloh supervises Pixel phones, Google Home devices, and dozens of other hardware products the giant now produces in-house search. It is unclear whether this means that Pixel has a branded cloud gaming console or something else. But it is so interesting to see Osterloh in question in some way. Jason Schreier, Kotaku who supported many of the initial Google service details last summer, said hardware would be one of three major components in the service, and that the other two will be Streaming the department of the house developer makes very similar to what Raymond could be involved in.
If we had to speculate about how Google's streaming platform platform is, we don't have to look too hard. That's because it may already exist, at least partially, as Chromecast. A Google streaming dash can already allow you to play Android games on your TV using screen mirrors from a compatible smart phone.
Now, that's not to say the new platform will not stream this game with Chromecast. But Chromecast offers a model on how Google will deliver gaming experience on TV. For one person, it is a non-recurring package that interferes with one port and stays off the route. And because a ton of local processing power is not needed from cloud gambling, like streaming the media, the hardware can be light and inexpensive. However, due to the amount of buzz being created by Google, it is likely that it will become all-new hardware specifically for gaming.
A game controller could exist with
console quality gaming cannot be you (if that's what Google is doing) without some marginal nature. Google means building your own controller for Google. By disclosing a patent late last week, it could be just as done by the company, with images showing off Google-branded gamepad which is similar to crossings between PlayStation controller and Ouya's kip-game from half ten years ago.
This, even if Google does not actually produce a console, why Osterloh hardware division is involved. For one person, if Microsoft and Sony are building competitive services, Google might not want its customers to use other company controllers.
And it is unbelievable that such a service would have to be first and foremost a central controller experience. As it now stands, there are likely to be some issues of connectivity at any type of cloud gaming service. The bar for game console performance is much lower than a computer, where competitive games requires the best possible links and even milliseconds latency content for hardcore players.
In other words, this is probably not to be launched as a mouse and keyboard experience, at least initially. So while we did not receive Fortnite Apex Legends or Dota 2 on Google's platform, there is a good chance that this service would be a place to play a big budget, games one player Assreedin's Creed .
Google could cooperate with Ubisoft and id Software for launch
If you needed more evidence that Google could bill its service as a destination for great experiences a list of the early partners who will attend and conduct sessions with the company at the DCG. Google explicitly calls Doom legendary shooter franchises and its creator, Id Software, as one of its participants developer day sessions.
In addition, Google says Ubisoft is another one of its partners . Uncharted director Amy Hennig, who left EA, will recently be on a panel sponsored by Google with a representative from Tomb Raider Crystal Dynamics studio and game designer Raph Koster. Now we don't know what this level of engagement means; these companies could only recommend to Google a technical suggestion and show an exhibition or two.
But, if Assassin's and early titles are Tomb Raider you will be able to play a Google service, create the impression that wants to Google this is being more competitive as a competitor for any player's games, and not just an Android streaming service. In addition, these are titles that do not require perfect failure and ultra-low pilling because you are not interacting with others online.
It's too early and we know that we don't know much about what else the Google gaming announcement would mean. But in the case of a company that spent years looking at the gaming space, it seems a great time to jump in. Every major publisher and console maker wants to be the first to break gaming and get into the ground floor that could change the most how games from the iPhone are developed and sold.
What is more exciting is that cloud gaming opens all sorts of new business models that affect gambling. In a global world that unit sales no longer exist, we could see an explosion of new Netflix experience, which can be displayed on any quality hardware and cost.