The ad said: "I believe in something. Even if it means to sacrifice everything."
He sold out of the Nike inventory in his sports and souvenir store, Colorado Sports, and made national news as the owner of the greatest threat in sports merchandise.
Martin knew that Nike's bucket would be injured.
"It's a Nike sports shop than being a gas station without gas," he said.
This week, Martin announced that Prime Time Sports will be closed in the coming days.
"This was not always a property for me, this was a principle," said Martin on Wednesday and was a store, preparing
Martin said that the bucket was under a premium over profit and although The lost income played a role in closing the shop's decision, it was satisfied that he did it.
"You're not trample over the men that Colin Kaepernick gave me and I have the right to talk out," he said.
In 20 years of business, Martin said he thought himself as a man to sell jerseys, not as an activist. He never stumbled in advance, although Brandon Marshall bought in 2016 that the Denver Broncos player kneeled during the National Anthem before a game.
This week, with previously rented rent bills carrying court-fighting six-nine employees told him he was time to call his call. The store has 40% of everything.
Other stores in the cluster, including Sears, are closing. Traffic is tumbled down.
The store will be open until everything has gone, tell it to KOAA.
"I did not introduce a big Nike and a big dollar. I did not interfere. I did it on my way," he said to the Colorado Springs station