Coca-Cola brings its infused drinks with iced coffee to the United States early next year after launching its product line to international markets two years ago.
The Coca-Cola with Coffee company will hit national stores in January 2021, the company announced Friday.
The drink, which combines Coca-Cola̵7;s taste with Brazilian coffee, is part of Coca-Cola’s “lift and travel” strategy, where the company works to “scale successful beverage innovations from market to market.” through a test, a test and a learn approach, ”the company said.
The drink has three flavors: dark blend, vanilla and caramel, which are packaged in 12-ounce cans. Each contains 69 milligrams of caffeine.
The product was first piloted in Japan in 2018 before reaching more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy.
Still, each country makes the recipe for the drink and its packaging “to suit local tastes,” Coca-Cola said.
While the company is constantly looking for ways to innovate its drinks, said Javier Meza, head of marketing for The Coca-Cola Company’s sparkling beverage portfolio.
However, “the COVID-19 pandemic has accelerated the need for us to be more disciplined in how to launch, validate, refine and expand big bets like this,” Meza added.
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While the drink won’t hit stores until January, members of the Coca-Cola Insiders Club will have a chance to try the drink before the official launch.
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