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Apple (AAPL) reads “Apple One” subscription packages to services to boost services



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Photographer: Damien Meyer / AFP via Getty Images

Apple Inc. is preparing a series of packages that will allow customers to subscribe to various digital services of the company at a lower monthly price, according to people with knowledge of the effort.

The packages, called “Apple One”

; in Cupertino, the California-based technology giant, are expected from October, along with the the next iPhone, people said. The packages are designed to encourage customers to subscribe to more Apple services, which will generate more recurring revenue.

Illustrations by Apple Inc.  Figures before earnings

Photographer: Gabby Jones / Bloomberg

According to people, there will be different levels who asked not to be identified discussing private plans. A basic package will include Apple Music and Apple TV +, while a more expensive variation will have these two services and the Apple Arcade gaming service. At the next level will be added Apple News +, followed by a more expensive package with extra storage of and iCloud for files and photos.

Apple’s plans and package structure may change. But the goal is to offer groups of services at lower prices than would be charged if consumers subscribed to each offer individually. An Apple spokesman declined to comment.

The initiative is a major commitment by Apple to achieve the same loyalty as Amazon.com Inc. has won with its Prime program, which combines free shipping with video streaming and many other services for an annual or monthly fee. This package is the foundation of Amazon’s success and has been mimicked by other companies before with diverse results.


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